It is very well done. It is professional, engaging, focused, supportive.
For the most part.
It states the case for the Toronto Public Library succinctly and forcefully and will no doubt be helpful in rallying support for the City’s library system.
In less than a month it has garnered almost 20,000 views.
But the message quickly turns from supporting the Library to bashing the Mayor and half the Council. In a close vote by Council (21-20) proposed budget cuts did not move forward. Clearly work needs to be done with the Mayor (lame-duck so set him aside for a moment) and 20 councilors.
So anyone skilled in advocacy and lobbying knows that this is done through building positive relationships and making use of the first 80% of this great video to help to make the case, one vote at a time.
Why then must the Union stoop to creating a wall of shame for the 20 terrible councilors, all named, who are “kowtowing” to the mayor.
When did public shaming, insulting and name-calling lead to generating support? What am I missing here?
Why can’t unions (or at least this union) stop focusing on itself and its righteous indignation and focus on the real game: garnering Council support for the City Library?
When do we finally all get on the same page for such an important issue?