If everyone is responsible, no one is responsible.
If the Board or the team or the committee is responsible, no one is responsible.
Projects, whether strategic initiatives, plans or single projects need champions.
They also need a name for responsibility and a timeline for accountability.
Too often the plan is not monitored, it is not assigned specifically to one person or position and it is not implemented – and people wonder why, or they accept this as the culture of the place. (The binder goes on the shelf and another strategic plan passes us by.)
People are not generally lazy or incompetent (well, maybe some, but that is a human resources and performance management issue – actually it is probably a selection/hiring issue).
Projects need champions or sponsors (the CEO or director, for example).
But they also need assigned responsibility with reporting mechanisms, structures and deadlines. And someone needs to hold individuals to account.
Goodwill is important and useful for used clothing… but not so great in insisting on focus and outcomes.
Champions, reward systems, performance management, all play a role in effective project management.