Tag Archives | Advocacy

Time to Get Real about Advocacy

If you are wondering about the research on effective libraries (and librarians) as well as the perceptions of administrators and how to deal with their realities, you need go no further than the new MOOC (Massive On-line Open Course), hosted and taught by Wendy Newman of the University of Toronto. You can register for the […]

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How to Close Down Conversations

Knowing library culture, I probably should have known better. Two weeks ago I posted some “thoughtful questions” about library conferences and accountability. Nothing wrong with that. But then I went to a library conference. Went with a dozen or so graduate students to discuss professional socialization and trend-spotting. Invited association leaders to speak to them […]

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What is Wrong with Our Associations? Part II

What do remarkable associations do that others don’t? Well, wouldn’t you know it? There is some research in this area. There are seven measures that are common, stated below with a few comments and observations by me. Commitment to Purpose 1. A Customer Service Culture—“We’re here to serve you.” 2. Alignment of Products and Services […]

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What’s Wrong with This Picture?

I just received my copy of Municipal World, a national magazine about municipal affairs. It is a wonderful way to stay current with the issues facing mayors, city councilors and administrators. This month had two articles of specific interest. “Lifelong Learning” was described as “One of the new trends for smart cities is acknowledging their […]

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Upping the Ante on Expertise

I have been arguing recently that the information marketplace is a crowded space (nothing new there) and if there is any scarcity it is in articulating and leveraging our unique expertise. There are many ways by which this scenario might play out. One is marketing and advocacy. We pride ourselves on “front-line advocacy” but when […]

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Six Things to Know about Advocacy

Katya Andresen is the chief operating officer and chief strategy officer Network for Good and author of Robin Hood Marketing. She writes a wonderful blog on nonprofit marketing, fundraising, social media and “doing good in the world better and faster”. http://www.nonprofitmarketingblog.com/ She has posted six common nonprofit marketing mistakes, or what she wished she knew […]

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Three Reasons We Struggle to Measure Value

There have been a number of spin-offs from my original posting on the advocacy efforts of the Toronto Public Library. You may recall that I despaired at the lack of attention to even the most basic principles of effective advocacy and influence: Why Toronto Public Library Staff Gave Me Indigestion, Part I – Library Leadership […]

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Why Toronto Public Library Staff Gave Me Indigestion, Part I

A new website started up: Our Public Library: Great people, great library, great city. Not a bad tagline. But the misinformation! It was called Project Rescue. From what, I wondered? Well, it seems that the Toronto Public Library and its local branches are under threat. “We’re going to be outsourcing everything that is not nailed […]

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Yes! Developing our Influence

Robert Cialdini’s work on Influence: Science and Practice (5th edition, Pearson, 2009) expands on his six principles for the psychology of persuasion: Reciprocity; Liking; Social Proof; Authority; Scarcity; and Commitment and Consistency. These are presented in greater detail in the previous blog posting. It is well worth reading for his theoretical and research foundations. If […]

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Advocacy and Influence

A team of researchers from three countries is examining how elected politicians and their senior administrators make decisions about funding and policy. We started looking at the effectiveness of advocacy for libraries and soon realized that our examination was backwards—we should look at why and how decisions are made and then match advocacy efforts to […]

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