There are many ways of looking at your brand, from an identifiable term, logo or phrase to a specific feature that makes you unique from others. At the recent Future of Libraries institute http://www.thefutureoflibraries.org/, leading directors discussed their unique value proposition in a community or academy (beyond pandering, glad tidings and clichés) and their “brand”. […]
Tag Archives | Branding of Libraries
During the two day summit last week in Vancouver on the Future of Libraries so many issues emerged, and so many thoughtful responses. I note here some of the issues but guest bloggers will contribute more context and elaboration, even a few answers, over the next few weeks… The future is not what it used […]
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