Tag Archives | Marketing Libraaries

What is Your Brand?

There are many ways of looking at your brand, from an identifiable term, logo or phrase to a specific feature that makes you unique from others. At the recent Future of Libraries institute http://www.thefutureoflibraries.org/, leading directors discussed their unique value proposition in a community or academy (beyond pandering, glad tidings and clichés) and their “brand”. […]

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