Time to Get Real about Advocacy

U of T MOOCIf you are wondering about the research on effective libraries (and librarians) as well as the perceptions of administrators and how to deal with their realities, you need go no further than the new MOOC (Massive On-line Open Course), hosted and taught by Wendy Newman of the University of Toronto.

You can register for the MOOC and participate, contribute, discuss with colleagues and/or you can pick and choose among the 26 short (3-5 minute generally) video lectures by guest experts on a variety of subjects (I confess to being listed as one of them).

The introductory video is here:


One of my contributions, around research on school libraries and why advocacy is not working (shot from a ship’s cabin in Antarctica–how the world is getting small!) is here:


Enjoy the show(s)! And take the course to get full value (and the return will be far greater than your investment!).

About Ken Haycock

Ken Haycock is currently Research Professor of Management and Organization at the Marshall School of Business, University of Southern California, where he coordinates graduate programs in Library and Information Management.

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One Response to Time to Get Real about Advocacy

  1. Jo-Anne Naslund February 26, 2014 at 5:28 pm #

    Thanks so much for the alert about this course! Bravo to Wendy Newman for taking this on.